The Context
Hey There! I am very glad to be connected with you here.
To briefly introduce myself, I am Dwarakanath Kini, with 25+ years of demonstrated work experience in marketing, selling, and business development, across industry verticals.
And after that, as a digital marketing entrepreneur for over 10 years, I have been helping small and medium-sized businesses with their online presence and visibility, as well as lead generation and lead nurturing.
– your Smarketing Leadership Strategist, Mentor, Coach, and for the most part an ardent student of the smarketing practice.
One of the primary reasons for this struggle was a lack of skills, training, and practice in marketing and selling. And one of the key differentiators for the top performers is ‘regularly training and practicing their marketing and selling skills’.
Micro and small business owners seldom prioritize skilling up in marketing and sales-related skills. And, even though everything around them in the marketplaces has changed so significantly,
And over the last decade, we have all witnessed the changes happening around us at a breakneck pace. The marketplaces have drastically changed the way they operate. Consumer behaviour has changed. Customers’ expectations have totally shifted. The way we do business has changed. The competition has gone through the roof. Many small businesses have folded up, and many more have sprung up.
Conventional marketing strategies, methods, and sales techniques are not as effective anymore.
And those small business owners who have the enthusiasm to embrace pace of change are often either overwhelmed or confused. What with all the information and technology that’s out there?
Sometimes, they are in a state of flux and stuck, which means “struggling to survive” in many cases.
Introducing Smarketing
This is where SMARKETING comes in. Smarketing is a unified, integrated approach to marketing and selling, also known as sales and marketing alignment.
The smarketing practice is all about marketing and selling by leveraging social media, technology, tools, and data segmentation, along with the smarketing mindset.
Sales and marketing alignment is the way forward for small businesses to grow and scale, regardless of the industry or craft.
While we fully understand that each business situation may be unique, every micro and small business owner would be able to adopt and adapt to their own requirements with the right smarketing mindset.
And that’s why we have created this program “Smarketing Success Formula”, where we handhold small businesses in the implementation of a successful smarketing practice.
Therefore, I am on this mission to enable micro and small business owners to significantly scale their sales growth and profitability, with consistency and diligent efforts in the shortest possible time.
As an expression of appreciation for your interest and curiosity in reading this far, I wish to give you this offer of a complimentary 30-minute session at a mutually convenient time.
To claim the offer, please schedule your time using this link: https://calendly.com/kdkini/30min OR reach me at: kdkini@gmail.com and we’ll take it from there.
Until then, Happy Smarketing!